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the development of acquaintance as an opportunity for service
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high ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian's occupation as an opportunity to serve society
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the application of the ideal of service in each Rotarian's personal, business and community life
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the advancement of international understanding, goodwill, and peace throughout a world fellowship of business and professional persons united in the ideal of service.
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